EMERAUDE Hotels

On the initiative of Mr. Daniel Gautier, a Breton businessman, Hôtels Emeraude was born, with its headquarters symbolically located in the heart of Paris, in the Opéra district (Paris 9). The network begins with the purchase of the Hotel Louvre Montana (Paris 1e), which becomes the brand's flagship hotel.

A fast-growing network

The network enters a phase of strong development, with the regular acquisition of new establishments.

"These are well-established local hotels with their own personality, even though they are united under the Emeraude Hotels banner, which pools management operations and part of the sales strategy," explains Daniel Gautier.

Emeraude Hotels thus went from 1 to 5 with the purchase of the Hôtel Plaza Etoile***, Paris 17 (1998), the Hôtel d'Espagne**, Paris 9 (1999), the Hôtel Madeleine Haussmann***, Paris 8 (2004) and the Hôtel Lodge du Centre (2006).

Renovation and construction

To keep pace with customer expectations, the hotels are being transformed one by one: Hélios is decked out in avant-garde decor, the Louvre Montana is renewed in a classic, romantic 18th-century style, and finally the Plaza Etoile is transformed in a soothing floral decor. Following its purchase, the Marais Home hotel reopened in 2013 with an atypical bohemian SO chic decor. Finally, in 2015, two strategic repositionings take place: L'Hôtel d'Espagne acquires its 3-star status thanks to extensive renovation work, giving it a soft, natural ambience in the heart of Paris, while Le Madeleine Haussmann draws inspiration from typically Parisian apartments for its renovation.

At the same time, three projects come to life in quick succession: the construction of a 42-room hotel in Carquefou, near Nantes, the Hôtel de la Régate, which opens under the Best Western banner; the construction of a larger 72-room 4* hotel, which opens in 2013 at the gateway to Rennes in the Courrouze eco-district; and finally, the purchase of the Château Grand Barrail in St-Emilion. The hotel will reopen after extensive renovations, offering 46 4* rooms, a gourmet restaurant and a spa.

Emeraude Hotels is consolidating the strategy for which it is renowned: acquiring and renovating hotels in the same year in the heart of Paris' prestigious districts or by the sea, close to important monuments but off the beaten track to ensure its customers discreet luxury and a peaceful stay.

Summer 2017: Acquisition of the Best Western Plus les Rives du Ter**** and its restaurant in Larmor-Plage, near Lorient.

September: Acquisition of the Hotel Eiffel Saint-Charles*** Paris 15. Both will be renovated in a warm, modern style.

In 2019, the hotel refocuses on Paris and parts ways with the Château Grand Barrail and the Hôtel de la Régate.

Following the overhaul of Emeraude Hotels' visual identity, the brand becomes EMERAUDE HOTELS. The brand's logo is adorned with a mesh representing the human relationships at the heart of Emeraude Hotels' vision of hospitality. Customer service, which has always been the driving force behind each hotel's strategic development decisions, takes shape here, with the Emeraude brand at its heart. The choice of name itself was not left to chance: it underlines the importance of international clientele within the hotels. A contemporary name for a modern brand.

Taking advantage of the forced pause in the tourism industry, Emeraude Hotels is launching 4 major projects:

partial renovation of the Hélios Opéra hotel,

acquisition and renovation of the Hôtel de Banville**** Paris 17, in an elegant and romantic shabby chic style

complete renovation and repositioning of the Louvre Montana**** Paris 1e, the brand's iconic hotel

Complete renovation of the Lodge du Centre*** Paris 9. At the end of the renovation, the Lodge du Centre celebrates its new identity and becomes the Joe M Hotel, in honor of Geoffroy and Marie.

Emeraude Hotels continues to grow with the acquisition and partial renovation of the Hotel Chavanel**** Paris 8. Following various sales, the network now comprises 10 Paris hotels, the Best Western Plus Isidore hotel in Rennes and the Best Western Plus Les Rives du Ter in Larmor-Plage.

2023 also marks an important step in the evolution of Emeraude Hotels with a major project of refreshing its brand image.

Firstly, by reshaping its graphic charter with a new colour. Navy blue has become its main colour, representing the brand's stability and reliability after 25 years of existence.

Secondly, with a project to rebuild all the network's websites, representing 12 sites for the 12 hotels in the network, accompanied by a portal website that presents the brand.